BLISS, ELMER JARED, son of Leonard C. and Eliza C.
(Fisher) Bliss, was born in Wrentham, Mass., Aug. 11, 1867. He
prepared for college at the Edgartown High School and at once entered
the employ of the Brown-Durrell Co. of Boston, going on the road as a
salesman. In 1893, Mr. Bliss with Charles J. Cross opened a retail
shoe-store on Summer Street, Boston, under the name of the Regal Shoe
Company. It was Mr. Blissís aim to do away with the independent
middleman in trade and sell directly to the consumer, thus creating a
business of international scope. His motto, "Sell directly from
factory to foot" was applied with energy and skill. In 1894 his
firm was consolidated with that of L. C. Bliss & Co., retaining the
name Regal Shoe Company, and making the elder Mr. Bliss its President.
The younger Mr. Bliss was known among his associates as "the human
dynamo," and largely through his energy and enthusiasm the firm
opened a chain of stores extending throughout the larger cities of
America and other countries. This immense trade is supplied from four
large factories owned and controlled by the company of which Mr. Bliss
is the managing director, whose conspicuous ability is seen and felt in
every branch of the vast enterprise.
Mr. Bliss has effectively served the Boston Chamber
of Commerce as its president and also the Massachusetts Society of
Industrial Education. He is a prominent member of several well-known
clubs, an enthusiastic horseman and yachtsman, and in his taste for
out-of-door sports his wife and children fully share. When asked what
has given him his greatest personal gratification, be replied, "To
live to see my father and mother enjoy the sunset of their lives
traveling over the world in ease and comfort."
In 1901, Mr. Bliss married Lena Harding, daughter of
Philander and Lena (Tinker) Harding, a lineal descendant of Abraham and
Elizabeth Harding, who landed at Salem on the ship "Abagail"
in 1635. They have two children, Elmer Jared, Jr., and Muriel Harding.