News: Abbotsford – Cliff’s Service Station Closes (Oct 2019)


Surnames: Klieforth

----Source: Tribune/Phonograph (Abbotsford, Clark Co., Wis.) 13 Nov 2019

For the first time in a century, Cliff’s Service in Abbotsford is no longer serving gas. The garage is still open for automobile repairs, but the conspicuous absence of pumps in front of the shop on Business 29 marks the end of an era.

The gas tanks were originally placed in the ground on Oct. 31, 1939, and were removed that same day 80 years later.

“My grandpa bought it on Halloween of 1939,” former owner Bruce Klieforth said. “The tank was taken out on Halloween of 2019, so...I think it’s kinda fitting.”

The station was originally built a century ago, and since that time, it has served gasoline. The cars and trucks changed, but the store remained.

Over the years, it saw a few changes, with the business purchased by Bruce’s grandfather, Clarence, in 1939. Clarence added the garage onto the gas station in 1952 for Bruce’s father, Irve, after Irve left the army, but otherwise, the station has seen few changes.

It’s weathered the Great Depression, two World Wars, the Cold War, and wars in Asia and the Middle East.

Outside of selling real estate for Kramer Schiferl for 10 years, Bruce has spent most of his life working for the family business.

“I worked there ever since high school basically. I started working for my dad when I was 14,” Klieforth said. “Other than doing real estate, that was the only job I ever had.”

When asked for the secrets to Cliff’s Service’s longevity, Klieforth explains that there really is no secret. It all boils down to providing excellent customer service.




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